“A forum to encourage and amplify technology-based moonshot thinking and teamwork.”
Next up, LinkedIn
Professional social networking site LinkedIn seems to have a lot to celebrate of late. They had a 20 million member increase during November of 2011. Their end of year revenue hopped 115% in 2011 over 2010 numbers. The network looks to further monetize it’s offering by introducing ads to their mobile app sometime in 2012.
In a company issued press release, LinkedIn CEO Jeff Weiner:
“We believe continued focus on our members and technology infrastructure positions us well for accelerated product innovation in 2012.”
It has been mentioned that Facebook has been experimenting with ad sizes on it’s web platform. News blog All Facebook suggests that on-site ads may soon become smaller in order to increase the number of ads the site can display to users. David Cohen notes the February 29thFacebook Marketing Conference (will be livestreamed) as a potential roll-out date for new ad designs.
Pew Research finds that 68% of adults surveyed said social network experiences that made them feel good about themselves. 61% agreed that in visiting social networks they had experiences that made them feel good about themselves.
Super Bowl XLVI is now in the record books. The Giants had another great outing defeating the veteran Patriots who led deep into the 4th quarter, only to be surpassed in the closing minutes of the match-up.
Many of us enjoyed the game, along with the obligatory commercials, while commenting and interacting with others online. Social TV or updating social media while you watch television continues to provide an enjoyable, and meaningful experience for Internet users. One social network that has really tried to tap into the popularity of this interest is GetGlue. One thing that surprised me is how few of this year’s Super Ads tried to leverage social media.
Oh, the Commercials
It is reported that over 60% of watchers view the Super Bowl primarily for the commercials. This may be of no surprise to you, and it may be no surprise that YouTube was one of many online entities supporting viewers interest in Super Bowl commercials with their own offering.
Ad Blitz, a YouTube channel, archived all the commercials from Super Bowl 46. You can watch all of them at At Blitz, and you can even rate them thumbs up or thumbs down.
Was that it? Really?
Sentiment following the Big Game – from my vantage – was rather tepid. Yeah, there were some funny parts, and yeah, there were a few emotional moments, but overall none of the commercials really created a break-away response. And, nothing tied in social media as much as I thought it would.
Julie Lando, Owner and President of Moxie a design and marketing company based in York, Pennsylvania, shared her thoughts on the commercials via twitter:
Overall very disappointing night of ads. Even the better ones weren’t outstanding. No true winners in #brandbowl. Time to retire old ideas.
Ultimately, it appears there were no big winners in the ad department (the game was close too). Aside from the inclusion of a few hashtags, ‘find us on facebook mentions’, and QR Code use, the ads did not connect to the online world in a very noticeable way.
One might have thought that we would have seen an Old Spice type of revival. Perhaps a social media scavenger hunt, where viewers would be encouraged to bop around the Internet in chase of decoder rings, or exclusive offers all the while leaving a trail of ad perfume along the way. But no. There were no major social network tie-ins (among the commercials) to speak of. And that was disappointing.
Super Bowl Ad Winners
That said, there we good commercials.
Chrysler hit a note with an emotional commercial starring actor, Clint Eastwood. Much (much) like the commercial they aired during Super Bowl 45, Chrysler’s ad packed powerful emotion.