Tag Archives: Engagement

Reading Edelman – Can Someone Help Me Find My Socks?

The brain-trust over at Edelman does it again, does it regularly. Here are some thoughts on the emerging landscape and how traditional business models, and needs fit into the mix. While not all together new, the placement of public relations as a function in the context of the online space is part of a compelling […]

Engagement: How We Now Do Marketing

Engagement is that really so important? I read a blog post recently commenting on the differences of publishing and marketing in today’s new media marketing environment. And it’s a great point to make. Today’s social media marketing approach is quite different than that of simply publishing content. And while we, as new media marketers, do a […]