Tag Archives: Marketing

How Non-Profits Are Using Social Media to Strengthen their Missions

As many of you may know, I have worked in the past with various non-profits helping them understand and build social media campaigns. Among the list of non-profits I’ve worked with The March of Dimes, First Tee SVPA, Historic York, Inc., and Downtown Inc, few have been as memorable to me as Riley’s Toys Foundation (RTF). Started […]

4 Studies on Social Media and Branding

Empirical, statistical, reliable, causal, there many phrases to attach to  research that is done for industry and scholarship. I’m attaching definitive, questionable, advertising, digital, pay-per-click, SEO, and social media to the list gathered below. I wanted to share, and dissect a little, of the studies I found in the past week or two. Study #1 […]

@eMarketer on SMB spend toward Websites, Email and Social Media

A wide swath of small to medium sized businesses focused on their website this years as eMarkter reveals website spending in 2010 is up. Moreover, continued cash flow toward websites (17%), email (15%), and social media (13%) is predicted. Amplify’d from www.emarketer.com Small Businesses Focus Online Spend on Websites Looking to other low-cost marketing options […]

Engagement: How We Now Do Marketing

Engagement is that really so important? I read a blog post recently commenting on the differences of publishing and marketing in today’s new media marketing environment. And it’s a great point to make. Today’s social media marketing approach is quite different than that of simply publishing content. And while we, as new media marketers, do a […]