Start-Ups, Mobile Social Apps and Coding School for All

Of late, I’ve been reading more information about start-ups. I am not sure if the trend is something born out of an interest of my own, or if it’s the circles I’m keeping, but I see it. Perhaps it’s a combination of things, either way I thought I would share a few thoughts and links to interesting articles on start-ups, social mobile apps, and thoughts on coding school.

Private Sharing + Some Start-Ups

In the past week or two, you, like me, may have heard the predictions toward more private sharing of information in 2012. Harris Interactive, commissioned by Posterous, polled 2K people on their new year’s resolutions. The most heralded results where that 44% of people polled set a resolution to “share only with close friends and family.” Similarly, 42% suggested that they wanted to “be more careful about what they share” online.  Many of us like the idea of more filtered, purposeful, and private social media sharing.

Path-Social-App-Network
Path has been growing an active and sizable user-base lately.

Mobile app, and social network Path has received a fair amount of attention lately for being darling child of the moment as an increased preference for private sharing emerges.

Michael Arrington’s No One Goes to Facebook Anymore It’s Too Crowded, along with Loic Le Meur’s Path is Where the A List Hangs Out, Don’t Tell Anyone both touch on the subject. Path though not alone in the more-private sharing sphere (see Posterous and Outspot) has been hitting it’s stride of late scoring 100K user (past Oct.) and enjoying a 30% hike in activity since (Nov.) relaunch.

In start-up talk I uncovered a list of Y Combinator (as well as other incubators) funded projects; 500 Start-Ups list of ventures is another lead on new tech sites. Some friends of mine are launching a very cool start-up geared toward helping creatives build useful networks of suppliers, partners, etc. Sign up for private beta now.

Both Tech Crunch and Mashable have fresh, interesting articles on start-ups. Start-up Weekend’s wrap up; and Start-Ups to Watch respectively. Also, Forbes gets in the action with a post on New York city’s burgeoning Tech scene. Lastly, AngelList – new to me – provides a good list of tech tools and sites for consideration (new tools = new abilities). I like Parking Panda.

Social Apps Anyone?

Another topic, revived of late, has been that of apps. From It’s 2012. Should My Brand Build a Social App?, to “The Future of Apps…” I am seeing some thoughtful inquiry toward the business function and desire of having an app for that – (whatever ‘that’ may be).

Coding School for All! – Wait, what?

Learn to code | Codeacademy
CodeAcademy, with it's Learn to Code campaign, capitalizes on genuine interest and time of year to generate some buzz.

A meme in itself, a proliferation of CodeAcademy has inspired many resolutions in past week or two. Learn to code is an alluring command as so many of us find ourselves empowered, and yet magnetized to the Internet. I’m not sure everyone needs to code (New York’s Mayor), but damn if I wouldn’t like to know more than I do.

I have basic HTML knowledge, and don’t mean to discourage anyone from bettering themselves with a little developer knowledge. The ‘bandwagon’ though does roll around a gather people up though from time to time. I wonder how many new year’s resolutions – in general – are being fulfilled each year come March.

Dude

In the bonus section this week I’m going to share a Stuck in Customs post shared with me via Om and Ross, DSLRs Are a Dying Breed – 3 Generation Cameras are the Future. How’s about a peek into the future?

Thanks for reading. Have a great week.

5 Technology Posts to Jumpstart Your Week

Marketers Look to Integrate Social, E-Mail, and Mobile in 2012

Loyalty, Customer Retention, and Awareness top the list of eMarketer’s most recent study on how top executives value social media interaction in 2012. 

“Business executives said they are focusing on building out social media on key channels such as Facebook and Twitter in the coming year: 39% plan to increase spending on Facebook marketing programs, and 24% on Twitter.”

Google+ Adds Filtering Tools, Multiple Page Admins and more

Getting the most of Plus as a personal or business user continues to see features added. Notably part of Google’s long-term strategy with their social network, Google Plus offers updates from, the developers claim, user feedback.

Facebook Introduces Private Messages Between Business Pages and Fans

New Facebook features allow for increased communication between Facebook Page Administrators and general Users. Users (in Asia only so far) are now able to send a private, direct message to a page’s Administrators. In other Facebook news, last Thursday, the social networking site made it’s timeline feature available to all users.

Inside the Atlantic: How One Magazine Got Profitable by Going Digital First

Print magazines appear to be hitting their strides in the digital age. Last week Consumer Reports, and now this week The Atlantic both boast of profits via their digital sites“With consecutive quarterly growth in both print and digital advertising sales, The Atlantic has emerged as a vanguard in an industry harassed by declining ad revenues and falling circulations.” 

Wearing Your Computer On Your Sleeve

On the New York Times, Bits Blog, Nick Bilton makes predictions on ‘wear’ tech disruptions may come from in the not too distant future. Bilton sites the centrality and importance of the smartphone in linking all of the technology and communicative aspects together. “Over the next 10 years, he says, he envisions that people will be wearing glasses with built-in screens and, eventually, contact lenses — with working displays.” 

Quick Bits: Thoughts on How We Read Online

I’ve been reading Nicholas Carr‘s book, the Shallows again lately. In it, he takes particular care in laying out study upon study and argument upon argument to promote the idea that the Internet is a very noisy place to attempt reading or learning.

Hypermedia, text, and other online distractions

Distractions from hypertext, ads, videos, and other tabs or windows make for an experience with a cacophony of signal and response distractions.

How We Read Online

Part of this discovery of reading has confirmed for me details around things I feel I’ve already known. It’s fascinating though to learn of some of the details and to see the situation from Carr’s viewpoint. Here’s a few passages from the chapter, The Jugler’s Brain.

Jakob Nielsen
Image via Wikipedia

In 1879, A French ophthalmologist named Louis Emile Javal discovered that when people read, their eyes don’t sweep across the words in a perfectly fluid way. Their visual focus advances in little jumps, called saccades, pausing briefly at different points along each line.

In 2006, Jakob Nielsen, a longtime consultant on the design of Web pages who has been studying online reading since the 1990s, conducted an eye-tracking study of Web users. He had 232 people wear a small camera that tracked their eye movements as they read pages of text and browsed other content. Nielsen found that hardly any of the participants read online text in a methodical, line-by-line way, as they’d typically read a page of text in a book. The vast majority skimmed the text quickly, their eyes skipped down the page in a pattern that resembled, roughly, the letter F.

“F,” wrote Nielsen, in summing up the findings for his clients, is “for fast.”

.. Nielsen told his clients, “when you add verbiage to a page, you can assume that customers will read 18% of it.” And that, he cautioned, is almost certainly an overstatement. It’s unlikely that people in the study were spending alll their time reading: they were also probably glancing at pictures, videos, advertisements, and other types of content.